Strategic Marketing Leader|Growth & Demand Generation Leader
Matthew Sell is a dynamic marketing executive with over 15 years of experience driving growth, demand generation, and digital transformation for industry-leading organizations. A proven leader in performance marketing, go-to-market strategy, and data-driven decision-making, Matthew has a track record of delivering triple-digit growth in lead generation and revenue through innovative, scalable marketing programs.
As Director of Digital Marketing at Experian, he led a cross-functional team that generated $19 million in paid search revenue in one year, increased return on ad spend (ROAS) by 250%, and built an integrated digital content strategy that amplified thought leadership and audience engagement. His expertise in SEO/SEM, marketing automation, and analytics has transformed marketing functions into high-impact revenue drivers, aligning sales and marketing teams to accelerate business growth.
Beyond Experian, Matthew has held leadership roles at TMC Financing, GO Mortgage, and Hearst Corporation, where he built and executed multi-channel marketing strategies that significantly increased customer acquisition, conversion rates, and brand visibility. He is highly skilled at leveraging MarTech, ABM, and data analytics to optimize lead generation, conversion funnels, and campaign performance. His ability to identify growth opportunities, refine marketing operations, and scale marketing teams has made him a sought-after leader in the digital marketing space.
A Reforge Growth & Marketing Strategy graduate and MBA holder, Matthew combines strategic vision with hands-on execution, ensuring that marketing efforts are innovative, measurable, and aligned with business goals. He has advised organizations on best-in-class marketing operations, platform optimization, and demand generation strategies, helping them unlock sustainable, long-term growth.
With a deep understanding of emerging marketing technologies, AI-driven automation, and digital transformation, Matthew is well-positioned to lead high-growth companies and enterprise brands into their next phase of marketing excellence.
Matthew obtained his MBA from Champlain College and a Bachelor of Fine Arts from New England College.